By Mike Barry
In today's complex economy, lower operating costs are the key to economic success. This is true for any industry, but this principle is especially important for the music business in the modern era. For too long, record labels simply raised the prices of recorded media while spending more and more on the recording process. Such practices have fallen out of step with the fundamental economic conditions that affect all modern businesses. The tough economy means that consumers have less money to spend on compact discs.In the meantime, independent bands have been promoting themselves on services like YouTube by filming inexpensive music videos with upstart college students. Home recording devices now allow new artists to attain professional recordings at a fraction of the cost charged by a studio. Free social media services and content management systems for bands make marketing music an affordable process for all. For the benefit of the reader, this text demonstrates some cost-saving tips for bands on a limited budget. Record at Home In the '70s, artists had to borrow serious money in order to afford to record albums. Bands would often have to save up for a year just to cut their first demo. Today, inexpensive computer software and a few nice microphones can be used to create a recording that your fans will enjoy. You might need to spend some time experimenting and finding yourself as a recording engineer, but, ultimately, professional quality recordings are achieved in home studios everyday. By doing this, you will save lots of money. Once you've attracted the attention of a label, you might want to step into a studio with a major producer, but, prior to that point in your career, it is more sensible to spend your limited funds on recording equipment rather than studio time. Promote Your Shows, New Songs, and Music Videos on Social Media Websites For the music industry, content delivery has never been easier. Before the internet, artists absolutely had to have a distributor, radio promoter, and a contact at a music video cable channel to get their music out worldwide. Maintaining these types of contacts is a very expensive process; public relations companies and radio promoters charge significant fees for their services. Now, you can upload your songs to a profile on a social media website and promote right away for free. Search mechanisms enable you to find people who like similar artists, and this type of due diligence leads to contacts that are likely to appreciate your band or project. Make an Inexpensive Music Video for YouTube People love watching content from video sharing websites like YouTube. However, they do not have high expectations for quality when consuming this type of media. Many independent bands have enlisted the help of a film student from the local college to record a music video. These young upstarts are often happy to build their portfolio by filming and editing for free. If you have a significant number of contacts from promoting on social media, the would-be filmmaker might want to partner with you to get his or her name out to your fans. Rather than wasting hundreds of thousands on an expensive music video with celebrity cameos, your cheap viral video will accomplish the same purpose at little to no cost. Music videos spread like wildfire in statuses and life streams on social networking websites. There are countless free or cheap tools for artists available online. You can upload and manage content with one of the many simple content management systems for bands. Fans love when bands present their songs on social media widgets and custom iPhone apps. The modern era offers a wide range of sophisticated technological tools that support the needs of new artists. Try these tips and begin building your buzz without spending unnecessary cash. Mike Barry from Gazzmic writes articles of interest to music industry professionals. He covers a wide range of topics including technology and best practices for musicians. Gazzmic is a revolutionary new company that looks to change the music industry forever through the development of an innovative new content management system for bands. The company is looking for musicians to participate in a limited, invitation-only closed beta phase. Participants will be able to promote their music over a free custom mobile app platform for the iPhone and Android Market. Interested bands should apply for the free closed beta program by visiting: http://www.gazzmic.com
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