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Marco Mahler |
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Thursday, 22 November 2007 |
 As the landscape of music is carved throughout time, the work born solely to contribute to that
progression is something to be appreciated. With lyrical aspirations of Dylan and a healthy admiration
for the innovative guitar work of Bert Jansch, the contribution from acoustic singer/songwriter Marco
Mahler is immense. Born of Swiss heritage and living as a dual citizen in the United States and
Switzerland, his international travels have given him a wide appreciation for music, ranging from
traditional Irish folk to mainstream Hip Hop. This range shows through in the debut album, Design in
Quick Rotation, which has been described as “music that captures the dawn of Sunday morning and
embodies it through verse and song.” Under each gentle melody, Mahler's whispery vocals seem to be
offering access to a profound secret, creating a rare intimacy between artist and listener.
Design in Quick Rotation breathes perspective, as Mahler crafted much of the album while working to
revitalize a log cabin nestled in the Appalachian foothills. During this period in the scenic mountains,
Mahler, for the first time, took on the roles of father and husband, and the album is charmed with that
same sense of newness. The final inspiration for the record’s completion, however, came when Mahler
parted with the mountains of Virginia for the livelier pastures of Brooklyn. This contrast in location can
be felt as a subtle undertone throughout the album. His creative release was fueled by nature, but the
time in New York, a microcosm of art and culture, gave Mahler a strong desire to see his passion for
music come to fruition.
The move north was more a coming home for Mahler, as several years of his past were spent
submerged in the artistic atmosphere of a pre-gentrified Williamsburg. This period proved to be crucial
in the development of his sound. His tendency of being an intense listener allowed him to fully absorb
the music swirling around the area. Playing the New York City subways mainly for the challenge of
committing an indifferent crowd of commuters gave Mahler confidence in his original material and
enhanced his improvisational skills as a guitarist. It wasn’t just music, however, that was influential in
his development; reading the work of his wife, an accomplished poet, further broadened his horizons
through her unique approach to written word.
In the end, the music has the feel of a dreamy lullaby. Yet, there was no carelessness in its creation,
with every word holding strong value to each refined lyrical verse. There is an indefinable quality to it,
landing somewhere in the realm of Sufjan Stevens, Belle and Sebastian, or Nick Drake, yet shying
from the melancholic for a more upbeat rhythmic vibe. Design in Quick Rotation, the debut album
from Marco Mahler, takes the singer/songwriter genre to a new place; an organically grown record that
serves as the introduction to a brilliant musician.
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Press
Release:
Design In Quick Rotation
The debut album from New York’s
Marco Mahler
Available for listening and purchase June 7, 2007 at
www.marcomahler.com
Brooklyn, NY - June 2007 sees the release of Design In Quick Rotation, a debut full-length that evokes the warmth of a Sunday morning and recalls the nuance of The Velvet Underground song of the same name.
Throughout the record, you can hear the influence of such artists and bands as Stephen Malkmus, Belle and Sebastian and Bert Jansch; but Design is by no means derivative. In truth, Marco was influenced as much by Outkast’s Hip Hop as by Bob Dylan’s folk. As a result, there’s a personal tenderness and a strong focus and clarity about the whole thing from the sparse, imagistic lyrics of the opening title track to the brooding progression of the final instrumental, “Go Crocodile” (which features, quite playfully, the sounds of a crocodile-shaped xylophone).
Marco’s work has gotten airplay on The New York Times’ radio station, WQXR, and earned praise from members of Pavement and The Silver Jews, as well as from Allen Ginsberg. Now that it’s available to everyone via CD Baby (as well as iTunes and many other digital retailers) more acclaim is sure to follow.
Design In Quick Rotation track list:
1. Design In Quick Rotation 3:44
2. Hike The Lake 3:54
3. Orange Chinese Car 3:50
4. 1’s and O’s 4:00
5. Think Tank 3:22
6. Study Airports 4:34
7. Otmar Elmer 2:36
8. Lawnmowing Daydreams 4:54
9. Standing Still Faster 2:54
10. Fields 4:00
11. Go Crocodile 3:24
Promotional full-length cd available upon request.
CONTACT
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| Webpage: http://www.marcomahler.com |
| Location: Portland, OR, USA |
| Description: Design in Quick Rotation, the debut album from Marco Mahler, takes the singer/songwriter genre to a new place; an organically grown record that serves as the introduction to a brilliant musician. |
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